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The Red Ribbon Project was created by the New York-based Visual AIDS Artists Caucus in 1991. The artists who formed the Visual AIDS Artists Caucus wished to create a visual symbol to demonstrate compassion for people living with AIDS and their caregivers. Inspired by the yellow ribbons honoring American soldiers serving in the Gulf war, the color red was chosen for its, "connection to blood and the idea of passion—not only anger, but love, like a valentine." First worn publicly by Jeremy Irons at the 1991 Tony Awards, the ribbon soon became renowned as an international symbol of AIDS awareness. The red ribbon is a symbol for drunk driving prevention, drug prevention and for the fight against HIV/AIDS. Red Ribbon International is an organization founded in 1993 whose main purpose is the education about prevention of the Human Immunodeficiency Virus or HIV, Acquired Immune Deficiency Syndrome Related Complex, ARC and AIDS.
The purpose of Red Ribbon Club formation in colleges is to encourage peer-to- Peer messaging on HIV prevention and to provide a safe space for young people to seek clarifications of their doubts and on myths surrounding HIV/AIDS. The RRCs also promote voluntary blood donation among youth and safe sexual behaviours. The Red Ribbon Clubs also aim to enable the targeted youth to become more conscious and conscience about HIV/AIDS and related issues to further act as change agents, in HIV/AIDS programme.
The RRC in the educational institutions/other institutions will seek to initiate efforts to:
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